Gen Z
5 articles
Gen Z's Mocktail Surge Reshapes Global Happy Hour Menus
In 2022, sales of non-alcoholic spirits surged by 33%, dwarfing the 2% growth in traditional spirits, according to a Southern Glazer's Report .
Gen Z's Moderation Reshaping Bar Menus
The average number of alcoholic drinks consumed by young adults in the past seven days has fallen from 5.
Why Gen Z Chooses TikTok Over the Doctor's Office for Health Advice
Younger generations, particularly Gen Z, are increasingly turning to TikTok for health advice due to its accessibility, cost-effectiveness, and relatable content, bypassing traditional healthcare providers. While convenient, this trend carries significant risks of misinformation as engagement often outweighs accuracy on the platform.
Why Mid-Strength Wine Is Booming: The Moderation Generation Redefines the Bottle
Mid-strength wine, typically between 7-9% ABV, is rapidly gaining popularity as health-conscious, younger consumers seek moderation and flavour without the full alcohol impact. This trend represents a significant growth opportunity for the wine industry, which is actively developing and promoting these lighter options.
Why Gen Z and Millennials Are Ditching Booze for Non-Alcoholic Trends
Coffee clubbing events have grown by 478% in recent years, transforming social gatherings for younger demographics.