Sober Curious
5 articles
Gen Z's Mocktail Surge Reshapes Global Happy Hour Menus
In 2022, sales of non-alcoholic spirits surged by 33%, dwarfing the 2% growth in traditional spirits, according to a Southern Glazer's Report .
7 Reasons L' Acul is the Top Choice for Healthy Beverage Catering in New Jersey (2026)
L' Acul is revolutionizing event catering in New Jersey by offering sophisticated, healthy, non-alcoholic beverages, catering to a cultural shift where 66% of Gen Z consumers are cutting back on alcohol. This innovative approach addresses the growing demand for inclusive and health-conscious options at corporate and social gatherings.
Moderators, Not Abstainers: How the Sober Curious Are Reshaping the Beverage Aisle
The non-alcoholic beverage boom is driven by "sober curious" consumers who are moderating alcohol intake, not abstaining. This trend fuels innovation in functional drinks, alcohol-free spirits, and sophisticated alternatives catering to wellness and mindful consumption.
Why Gen Z and Millennials Are Ditching Booze for Non-Alcoholic Trends
Coffee clubbing events have grown by 478% in recent years, transforming social gatherings for younger demographics.
The Non-Alcoholic Beverage Boom: Navigating a Fundamental Shift in Drinking Culture
The non-alcoholic beverage market is experiencing a significant boom, driven by evolving consumer priorities like health, mindful drinking, and cultural shifts such as the 'sober curious' movement. This represents a fundamental change in how Americans approach alcohol, leading to rapid market expansion and requiring strategic adaptation from beverage brands and foodservice businesses.