Millennials
2 articles
Long Reads
Why Mid-Strength Wine Is Booming: The Moderation Generation Redefines the Bottle
Mid-strength wine, typically between 7-9% ABV, is rapidly gaining popularity as health-conscious, younger consumers seek moderation and flavour without the full alcohol impact. This trend represents a significant growth opportunity for the wine industry, which is actively developing and promoting these lighter options.
Aisha Abasi·June 21, 2026
Drink
Why Gen Z and Millennials Are Ditching Booze for Non-Alcoholic Trends
Coffee clubbing events have grown by 478% in recent years, transforming social gatherings for younger demographics.
Ryo Hashimoto·May 29, 2026