Consumer Behavior

2 articles

An empty bar scene with a glass of water, representing the decline in US alcohol consumption and shifting social habits.

US alcohol consumption trends show broad decline

In the US, average alcohol intake over the past seven days has plummeted from 3.

Aisha Abasi·June 18, 2026

A diverse group of people joyfully toasting with creative, non-alcoholic beverages in a stylish, sunlit bar setting.

Non-Alcoholic Innovations Drive Booming Beverage Market

In 2022 alone, sales of non-alcoholic beverages surged by 25%, according to Market Data Forecast .

Ryo Hashimoto·June 7, 2026