Beverage Program

2 articles

A sommelier expertly presenting a wine bottle to a couple in an elegant restaurant setting, highlighting the sommelier's crucial role in enhancing the dining experience.

The Table

The Modern Sommelier's Strategic Role and Value

The presence of a sommelier increases wine sales by 11.

Ryo Hashimoto·June 28, 2026

A sommelier expertly presenting a wine bottle to guests in a luxurious fine dining restaurant setting.

The Table

What is the sommelier role in modern fine dining guest experience?

A sommelier at a top restaurant does more than recommend a bottle; they act as a storyteller, educator, sales strategist, and sensory guide, managing a complex operation that directly impacts the esta

Ryo Hashimoto·June 8, 2026