Food & Voyage

Alcohol Consumption

3 articles

Gen Z patrons at a modern bar, enjoying a mix of alcoholic and non-alcoholic drinks, reflecting changing consumption habits.
Drink

Gen Z's Moderation Reshaping Bar Menus

The average number of alcoholic drinks consumed by young adults in the past seven days has fallen from 5.

Aisha Abasi·August 17, 2026
An empty bar scene with a glass of water, representing the decline in US alcohol consumption and shifting social habits.
Drink

Younger Americans Are Drinking Less — But Adults 50 to 64 Are Drinking More, and Heavier

U.S. alcohol consumption has hit a 90-year low, primarily due to younger adults reducing intake amid health concerns. However, adults aged 50-64 are showing a significant increase in heavy drinking, creating a divergent trend.

Aisha Abasi·June 18, 2026
Steven Bartlett looking tired after a wine hangover, symbolizing the clash between social drinking and the modern wellness obsession with longevity and self-tracking.
Drink

Three Glasses of Wine, Three Ruined Days: What the Steven Bartlett Backlash Really Reveals

Steven Bartlett's comment about wine ruining three days of his life, tracked by his Whoop device, sparked a cultural debate. The backlash revealed a divide between data-driven wellness optimization and traditional social norms around alcohol.

Aisha Abasi·June 9, 2026